September 26, 2007
A NEW VIEWBOOK.
ANOTHER NATIONAL AWARD.
Clark College’s viewbook for adult students will be honored
at a national design conference in Toronto, Canada
VANCOUVER, Wash. – For the second consecutive year, Clark College has won a graphic design award in the annual competition of the University and College Designers Association (UCDA).
The college’s new viewbook for adult students received an award of excellence in the 2007 UCDA design competition. Out of 1,500 entries nationwide, just 156 awards were given.
Clark College's Lead Graphic Designer Wei Zhuang will accept the award at UCDA’s 37th Annual Design Conference in Toronto, Canada on September 29. The winning artwork from the 2007 design competition will be on display throughout the conference.
Zhuang, who resides in Vancouver, designed the viewbook to appeal to adults who are considering attending college. The viewbook featured text by Dan Overbay, Jennifer Reeves and Vanessa Watkins of Student Affairs. It was edited by the college’s communications specialist Erica Schwenneker and featured photos by college photographer Ian Beckett.
Clark College President Robert K. Knight said, “UCDA's membership includes designers from colleges and universities across the country so the competition extended beyond community colleges. This award is especially impressive because many institutions hire professional design firms to create their work so our viewbook was competing not only against the work from staff members at other colleges and universities but also against those done by professional design firms. Winning the award once was a high honor. Winning it two years in a row brings pride to our college and our community.”
Zhuang said, “This project was both challenging and exciting because it was the first ever viewbook targeting the adult learners of Clark College. The message had to be earnest and low key and the design had to compliment that but remain exciting and motivate the readers to ‘Take the Next Step’ at Clark College, whether it be going back to school and finally finishing a degree, or rethinking their current situation and seeking a change for the better.”
Associate Director of Student Recruitment Jennifer Reeves said, “This viewbook is unique in that it is specifically targeted towards adult students whereas most colleges, in my experience, develop viewbooks geared toward traditional college-age students. Wei did an outstanding job translating our words into a beautiful and vibrant design.”
In 2006, Zhuang and staff members in the college's International program were honored by the UCDA for the college's international viewbook. It was designed exclusively for international students and was a hit when the college’s international recruiter traveled overseas.
UCDA was founded in 1970 as the nation’s first and only association for professionals involved in the creation of visual communications for educational institutions. Over the years, it has grown to an organization comprised of more than 1,000 members throughout the United States and Canada.