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Clark College - Home of the Penguin Nation

Marketing

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Marketing is a creative process that involves the research of business trends to create strategies that promote products or services to consumers.

Clark’s marketing program provides rounded skills that meet the needs of a variety of organizations or businesses. Our curriculum is informed by industry-standard practices that prepare students for entry-level employment.

 

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Learn the Foundations of Marketing Practices

Market conditions are always evolving. To efficiently manage this constant state of evolution, marketers must be sharp and in-the-know. Whether conducting research or creating campaigns, marketers must showcase a range of skills to be the voice of a business or organization.

Clark faculty are informed about market trends and provide students with foundational skills that can be used in manufacturing, distribution, advertising, public relations, sales, and retail fields.

Career Opportunities

Employment opportunities for Marketing professionals exist in a variety of formats: market research analyst, event planner, marketing coordinator, and marketing manager.  Many of these occupations involve coordinating, supervising, managing, or training others.

According to the U.S Department of Labor, employment projections forecast Marketing jobs for those with a Bachelor’s degree and above with a median wage in the Portland-Vancouver metro area estimated at $34.81 per hour (BLS.gov, 2020). 

Clark’s program offers an Associates in Applied Science designed for students to gain foundational skills in marketing and then apply to the BASAM program to complete the Bachelor of Applied Science degree in Applied Management.