September 15, 2009
For Immediate Release
For additional information:
Jennifer Ward, Program Coordinator, Professional Development
Clark College Corporate and Continuing Education
IF A BUSINESS FRANCHISE IS IN YOUR FUTURE, CLARK COLLEGE CAN HELP YOU TAKE THE NEXT STEP
A new class, “Essentials of Franchising,” is being offered
by Clark’s Corporate and Continuing Education Department
VANCOUVER, Wash. – If you have ever seriously thought about owning a franchise, Clark College is offering a class to guide you in the process. “Essentials of Franchising” will be held at Clark College at Columbia Tech Center on Saturday, Sept. 26 and Saturday, Oct. 3. Both sessions will take place from 9 a.m. to 2 p.m. Clark College at Columbia Tech Center is located at 18700 SE Mill Plain Blvd., Vancouver. Maps and parking directions are available at www.clark.edu/ctc.
The course will be taught by business entrepreneur Robert MacLellan. Participants will learn about the advantages of the franchise business model versus the non-franchise model. Discussion areas will include: criteria in selecting a franchise, the typical franchise contract and its important components (fees, royalties and geographic territory), how to value the business, profit margins, multi-unit benefits and requirements and site selection criteria.
Three case studies will be utilized covering name brand franchises (Taco Bell, MacDonald's and Wendy's), their national expansion and why they continue to succeed after 30 years. In addition, participants will learn why Subway sandwich sales are increasing during this current recession. A field visit to a regional Starbucks outlet will aid in understanding site selection criteria.
The fee for the two-day session is $149. For additional information, call 360-992-2484. Information about all Corporate and Continuing Education classes is available at www.clark.edu/cce.
About Robert MacLellan
Robert MacLellan's career encompasses restaurant and retail experience in both the corporate and the entrepreneurial environment. MacLellan was president of MacLellan & Associates, Inc., a small business consulting company with an emphasis on guiding companies through the explosive growth stages of their business. Notable clients included Safeco Insurance (Winmar Development), Stouffers, Minit-lube, Embassy Suites, Sylvan Learning Systems, Papa Aldo's, Silicon Technology Corporation, and numerous other restaurants and retailers.
MacLellan's entrepreneurial ventures also include owning and operating a number of different franchised concepts such as Wendy's Old Fashioned Hamburgers, Blockbuster Video, and Baskin-Robbins ice cream. In 1980, he owned and operated six franchised Wendy's restaurants in southern Oregon. The franchise in Medford, Ore. had the distinction of being the highest volume restaurant in the chain with $1.7 million in annual sales. Prior to his business experience with Wendy's, MacLellan opened and developed Blockbuster Video stores in Alaska, Oregon, and California. He eventually sold those stores to the parent company.
His corporate experience includes tenure with companies such as Fotomat, PepsiCo's Taco Bell division, and Marriott Corporation's Farrell's division where he served as a vice president.