Programs

For additional Areas of Study, please see visit the Academic Programs Listings.

Marketing
The certificates and degree in this area are designed to provide students with the basic skills necessary to work for a variety of organizations that focus on the distribution of customer goods and services. Graduates of these specialized certificates have found the acquired skills very valuable in all types of business and non-profit organizations, domestic as well as international.

Students must complete all specifically listed courses in Major Area Requirements with a minimum grade of "C" or better in order to successfully complete the program and earn the award.

Consult with a business academic advisor for recommended course, program listing.
Marketing (CP)
The Marketing certificate provides students with a clear and well-rounded picture of how basic business functions impact marketing in the United States, as well as global, economic systems. Students learn about the conceptual and applied use of marketing, which includes marketing research tactics, the marketing mix concept, customer behavior, and the external environments considered in marketing decisions. Technology, ethics and social responsibility, competition, economics, and government and legal considerations complete the key components of this certificate.

Students must complete all specifically listed courses in Major Area Requirements with a minimum grade of “C” or better in order to successfully complete the program and earn the award. Consult with a business academic advisor for recommended course, program planning.
General Education Requirements
Communication Skills (3 credits required)
 
BTEC 106
APPLIED OFFICE ENGLISH
3 cr.
or
ENGL&101
ENGLISH COMPOSITION I
5 cr.
Computational Skills (3 credits required)
 
BUS 102
BUSINESS MATH APPLICATIONS
5 cr.
Human Relations (3 credits required)
 
BTEC 148
BUSINESS PROFESSIONAL SELF DEVELOPMENT
3 cr.
Business Core Courses
BUS 028
BASIC ACCOUNTING PROCEDURES
3 cr.
BUS& 101
INTRODUCTION TO BUSINESS
5 cr.
BTEC 100
KEYBOARDING
1-3 cr.
BTEC 150
COMPUTER BUSINESS APPLICATIONS
5 cr.
ECON 101
INTRODUCTION TO ECONOMICS
3 cr.
MGMT 101
PRINCIPLES OF MANAGEMENT
3 cr.
Major Area Requirements
BUS 117
ADVERTISING
3 cr.
BUS 199
COOPERATIVE WORK EXPERIENCE **
1-5 cr.
BUS 251
PROFESSIONAL SELLING
3 cr.
BUS 260
PRINCIPLES OF MARKETING
5 cr.
CMST&230
SMALL GROUP COMMUNICATION
5 cr.
Total Required Credits: 54-56
**Minimum of 5 credits must be earned in Cooperative Work Experience
To learn more about this program's employment outlook, approximate cost and potential careers, please visit the Gainful Employment Program Information page.
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:
  • Successfully manage a buyer-seller relationship to include service follow-up, using professional selling techniques.
  • Analyze a target market and develop product, pricing, promotion, and distribution strategies to meet customers' needs at a profit.
  • Create an effective business ad to meet the needs of specific target market(s).
  • Use micro- and macroeconomics concepts to analyze domestic and global business situations.
Marketing (AAS)
The Marketing Associate of Applied Science degree provides a pervasive and critical link between the producers of products and the consumers of those products. Marketing professionals research, design, price, promote, and place goods and services that meet the needs of target customer groups. With the foundation in basic business skills that this program provides, the student is prepared for an entry-level career in varied and interesting manufacturing, distribution, advertising, public relations, selling, and retail fields.

Students must complete all specifically listed courses in Major Area Requirements with a minimum grade of “C” or better in order to successfully complete the program and earn the award. Consult with a business academic advisor for recommended course, program planning.

Certificate of Proficiency Completed accounts for 56-60 of necessary credits.
General Education Requirements
Communication Skills (3 credits required)
 
CMST&220
PUBLIC SPEAKING
5 cr.
or
CMST&230
SMALL GROUP COMMUNICATION
5 cr.
Health and Physical Education
3 cr.
Humanities
3 cr.
Natural Sciences
3 cr.
Computational Skills- satisfied in the CPs.
 
Human Relations - satisfied in the CPs.
 
Social Sciences - satisfied in the CPs.
 
Major Area Requirements
BUS 029
BASIC ACCOUNTING PROCEDURES
3 cr.
BUS 105
INTRODUCTION TO INTERNATIONAL BUSINESS
3 cr.
BUS 117
ADVERTISING
3 cr.
BUS& 201
BUSINESS LAW
5 cr.
BUS 251
PROFESSIONAL SELLING
3 cr.
BUS 260
PRINCIPLES OF MARKETING
5 cr.
Complete a minimum of 3 to 14 additional credits from the following areas:

  • Accounting (ACCT)

  • Business Administration (BUS)

  • Economics (ECON)

  • Supervisory Management (MGMT)

  • Computer Applications (BTEC - 6 credit maximum)

and

Complete as many General Elective (GE) courses as needed to reach the total of 90 credits required by the degree.
Total Required Credits: 90-93
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:
  • Create an effective business ad to meet the needs of specific target market(s).
  • Demonstrate an effective strategy to solve a quantitative problem. (GE)
  • Successfully manage a buyer-seller relationship to include service follow-up, using professional selling techniques.
  • Analyze a target market and develop product, pricing, promotion, and distribution strategies to meet customers' needs at a profit.
  • Use micro- and macroeconomics concepts to analyze domestic and global business situations.
  • Accurately prepare, interpret, and analyze financial statements using manual and computerized systems for service and manufacturing businesses.
  • Accurately maintain payroll register required under federal and state laws.
  • Communicate with various audiences using a variety of methods. (GE)
  • Demonstrate progress toward healthier behaviors. (GE)
  • Demonstrate interpersonal/human relations skills. (GE)
  • Analyze, interpret, and evaluate works and ideas in the Humanities within appropriate global and historical contexts. (GE)
  • Evaluate, analyze, and explain events, behaviors, and institutions using perspectives and methods in the Social Sciences. (GE)
  • Apply fundamental principles and relationships from the Natural Sciences to solve problems. (GE)