Business Administration-Sales, Marketing and Customer Service
The certificates and degree in this area are designed to provide students with the basic skills necessary to work for a variety of organizations that focus on the distribution of customer goods and services. Graduates of these specialized certificates have found the acquired skills very valuable in all types of business and non-profit organizations, domestic as well as international.

Students must complete all specifically listed courses in Major Area Requirements with a minimum grade of "C" or better in order to successfully complete the program and earn the award.

Consult with a business academic advisor for recommended course, program listing.
Customer Service (CA)
This program provides students with the following basic customer service skills:
  1. Develop a positive internal and external organizational/institutional customer climate,
  2. Develop a long-term customer service strategy to build a strong base for the profit and/or not-for-profit sectors, and
  3. Understand the entry-level jobs in the customer service field within a short completion time.
Major Area Requirements
BTEC 135
10-KEY CALCULATOR
1 cr.
BTEC 150
COMPUTER BUSINESS APPLICATIONS
5 cr.
BTEC 170
EXCEL FOR BUSINESS
3 cr.
BUS& 101
INTRODUCTION TO BUSINESS
5 cr.
or ECON 110
INTRODUCTION TO THE GLOBAL ECONOMY
5 cr.
BUS 110
CUSTOMER SERVICE
3 cr.
BUS 251
PROFESSIONAL SELLING
3 cr.
CMST&210
INTERPERSONAL COMMUNICATION
5 cr.
HDEV 117
COLLEGE SUCCESS
3 cr.
HDEV 186
STRESS MANAGEMENT
1 cr.
Total Required Credits: 29
To learn more about this program's employment outlook, approximate cost and potential careers, please visit the Gainful Employment Program Information page.
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:
  • Understand and analyze the needs of internal and external customers of for-profit and nonprofit organizations.
  • Collaborate in the establishment of rules, procedures and processes to create a positive work environment and to prevent and/or resolve operational issues.
Marketing (AAS)
Marketing provides the critical link between the producers of goods and services and the consumers of those products. Marketing professionals research, design, price, promote, and distribute goods and services that meet the needs of target consumer groups. With the foundation that this program provides, the student will be prepared for an entry-level career in the varied and interesting manufacturing, distribution, and retail fields.
General Education Requirements
Communication Skills (6 credits required)
CMST&220
PUBLIC SPEAKING
5 cr.
Health & Physical Education (3 credits required)
 
Computational Skills (3 credits required)
 
BUS 102
BUSINESS MATH APPLICATIONS
5 cr.
Human Relations (3 credits required)
 
Humanities (3 credits required)
 
Social Sciences (3 credits required)
ECON 101
INTRODUCTION TO ECONOMICS
3 cr.
or ECON&202
MACRO ECONOMICS
5 cr.
Natural Sciences (3 credits required)
 
Major Area Requirements
BUS 028
BASIC ACCOUNTING PROCEDURES
3 cr.
BUS 029
BASIC ACCOUNTING PROCEDURES
3 cr.
BUS& 101
INTRODUCTION TO BUSINESS
5 cr.
BUS 117
ADVERTISING
3 cr.
or BUS 217
PRINCIPLES OF ADVERTISING
5 cr.
BUS& 201
BUSINESS LAW
5 cr.
BUS 251
PROFESSIONAL SELLING
3 cr.
BUS 260
PRINCIPLES OF MARKETING
5 cr.
Additional Major Area Electives
Complete a minimum of 15 additional credits from the following areas:

  • Accounting (ACCT)

  • Business Administration (BUS)

  • Economics (ECON)

  • Supervisory Management (MGMT)

  • Computer Applications (BTEC - 6 credit maximum)

and

Complete as many General Elective (GE) courses as needed to reach the total of 90 credits required by the degree.
Total Required Credits: 90
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:
  • Successfully manage a buyer-seller relationship to include service follow-up, using professional selling techniques.
  • Analyze a target market and develop product, pricing, promotion, and distribution strategies to meet customers' needs at a profit.
  • Create an effective business ad to meet the needs of specific target market(s).
  • Use micro- and macroeconomics concepts to analyze domestic and global business situations.
  • Accurately prepare, interpret, and analyze financial statements using manual and computerized systems for service and manufacturing businesses.
  • Accurately maintain payroll register as required under federal and state laws.
  • Communications: Communicate with various audiences using a variety of methods as appropriate for a career and technical education program.
  • Human Relations: Demonstrate interpersonal/human relations skills as appropriate for a career and technical education program.
  • Computational Skills: Solve quantitative problems and interpret the solutions as appropriate for a career and technical education program.
  • Health and PE: Demonstrate progress toward healthier behaviors as appropriate for a career and technical education program.
  • Humanities: Analyze, interpret, and evaluate works and ideas in the Humanities within appropriate global and historical contexts as appropriate for a career and technical education program.
  • Social Science: Evaluate, analyze, and explain events, behaviors, and institutions using perspectives and methods in the Social Sciences as appropriate for a career and technical education program.
  • Science: Apply fundamental principles and relationships from the Natural Sciences to solve problems as appropriate for a career and technical education program.
Merchandising Management (AAS)
Broadly speaking, merchandising refers to the transfer of products from producers to consumers. With the problems of distribution and merchandising becoming more complex, there is a need for men and women who possess the training necessary for leadership in this marketing/purchasing field. The recommended program is designed to give students the necessary background to advance to positions of managerial responsibility in the field of merchandising.
General Education Requirements
Communication Skills (6 credits required)
 
Health & Physical Education (3 credits required)
 
Computational Skills (3 credits required)
 
BUS 102
BUSINESS MATH APPLICATIONS
5 cr.
Human Relations (3 credits required)
 
Humanities (3 credits required)
 
Social Sciences (3 credits required)
ECON 101
INTRODUCTION TO ECONOMICS
3 cr.
or ECON&201
MICRO ECONOMICS
5 cr.
Natural Sciences (3 credits required)
 
Major Area Requirements
BUS 028
BASIC ACCOUNTING PROCEDURES
3 cr.
BUS 029
BASIC ACCOUNTING PROCEDURES
3 cr.
BTEC 150
COMPUTER BUSINESS APPLICATIONS
5 cr.
BUS& 101
INTRODUCTION TO BUSINESS
5 cr.
or
(or equivalent)
BUS 115
SMALL BUSINESS MANAGEMENT
3 cr.
BUS 116
MERCHANDISING MANAGEMENT
3 cr.
BUS 117
ADVERTISING
3 cr.
or BUS 217
PRINCIPLES OF ADVERTISING
5 cr.
BUS 199
COOPERATIVE WORK EXPERIENCE
1-5 cr.
BUS& 201
BUSINESS LAW
5 cr.
BUS 251
PROFESSIONAL SELLING
3 cr.
BUS 260
PRINCIPLES OF MARKETING
5 cr.
BTEC 135
10-KEY CALCULATOR
1 cr.
Additional Major Area Electives
Complete a minimum of 15 additional credits from the following areas:

  • Accounting (ACCT)

  • Business Administration (BUS)

  • Economics (ECON)

  • Supervisory Management (MGMT)

  • Computer Applications (BTEC - 6 credit maximum)

and

Complete as many General Elective (GE) courses as needed to reach the total of 90 credits required by the degree.
Total Required Credits: 90
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:
  • Apply merchandising management principles and procedures to the preparation of buying, pricing, inventory, and promotional plans.
  • Analyze consumer/business trends influenced by internal and external factors in order to make short-term and long-term buying decisions.
  • Use micro- and macroeconomics concepts to analyze domestic and global business situations.
  • Accurately prepare, interpret, and analyze financial statements, using manual and computerized systems for service and merchandising businesses.
  • Accurately prepare purchasing documents for use with vendors.
  • Communicate effectively using verbal, non-verbal and written language with clarity, coherence and purpose.
  • Communications: Communicate with various audiences using a variety of methods as appropriate for a career and technical education program.
  • Human Relations: Demonstrate interpersonal/human relations skills as appropriate for a career and technical education program.
  • Computational Skills: Solve quantitative problems and interpret the solutions as appropriate for a career and technical education program.
  • Health and PE: Demonstrate progress toward healthier behaviors as appropriate for a career and technical education program.
  • Humanities: Analyze, interpret, and evaluate works and ideas in the Humanities within appropriate global and historical contexts as appropriate for a career and technical education program.
  • Social Science: Evaluate, analyze, and explain events, behaviors, and institutions using perspectives and methods in the Social Sciences as appropriate for a career and technical education program.
  • Science: Apply fundamental principles and relationships from the Natural Sciences to solve problems as appropriate for a career and technical education program.
Professional Sales (CP)
The success of most organizations in our economy depends on the ability of sales professionals to sell their products or ideas. Career opportunities are available for qualified applications as manufacturers' representatives, brokers, and industrial and retail salespersons. Successful sales experience can be financially rewarding and can lead to managerial positions.
General Education Requirements
Communication Skills (3 credits required)
 
Computational Skills (3 credits required)
 
BUS 102
BUSINESS MATH APPLICATIONS
5 cr.
Human Relations (3 credits required)
 
Note: CMST& 230 satisfies the Human Relations requirement if taken as part of the Major Area Requirements.
Major Area Requirements
BTEC 101
BEGINNING KEYBOARDING *
1-3 cr.
or BTEC 103
REFRESHER KEYBOARDING *
1-3 cr.
BTEC 150
COMPUTER BUSINESS APPLICATIONS
5 cr.
BUS 028
BASIC ACCOUNTING PROCEDURES
3 cr.
BUS 029
BASIC ACCOUNTING PROCEDURES
3 cr.
BUS& 101
INTRODUCTION TO BUSINESS
5 cr.
or BUS 115
SMALL BUSINESS MANAGEMENT
3 cr.
BUS 116
MERCHANDISING MANAGEMENT
3 cr.
BUS 117
ADVERTISING
3 cr.
or BUS 217
PRINCIPLES OF ADVERTISING
5 cr.
BUS 251
PROFESSIONAL SELLING
3 cr.
BUS 260
PRINCIPLES OF MARKETING
5 cr.
CMST&220
PUBLIC SPEAKING
5 cr.
or CMST&230
SMALL GROUP COMMUNICATION [HR]
5 cr.
ECON 101
INTRODUCTION TO ECONOMICS
3 cr.
Total Required Credits: 45-54
* Register for BTEC 100.

To learn more about this program's employment outlook, approximate cost and potential careers, please visit the Gainful Employment Program Information page.
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:
  • Successfully manage a buyer-seller relationship to include service follow-up, using professional communication and selling techniques.
  • Analyze a target market and develop product, pricing, promotion, and distribution strategies to meet customers' needs at a profit.
  • Create an effective business ad to meet the needs of specific target market(s).
  • Accurately prepare financial statements using manual and computerized systems for service and manufacturing businesses.
  • Communications: Communicate with various audiences using a variety of methods as appropriate for a career and technical education program.
  • Human Relations: Demonstrate interpersonal/human relations skills as appropriate for a career and technical education program.
  • Computational Skills: Solve quantitative problems and interpret the solutions as appropriate for a career and technical education program.