Business Administration-Sales, Marketing and Customer Service
The certificates and degree in this area are designed to provide students with the basic skills necessary to work for a variety of organizations that focus on the distribution of customer goods and services. Graduates of these specialized certificates have found the acquired skills very valuable in all types of business and non-profit organizations, domestic as well as international.
Students must complete all specifically listed courses in Major Area Requirements with a minimum grade of "C" or better in order to successfully complete the program and earn the award.
Consult with a business academic advisor for recommended course, program listing.
Students must complete all specifically listed courses in Major Area Requirements with a minimum grade of "C" or better in order to successfully complete the program and earn the award.
Consult with a business academic advisor for recommended course, program listing.
Customer Service (CA)
This program provides students with the following basic customer service skills:
- Develop a positive internal and external organizational/institutional customer climate,
- Develop a long-term customer service strategy to build a strong base for the profit and/or not-for-profit sectors, and
- Understand the entry-level jobs in the customer service field within a short completion time.
Major Area Requirements
BTEC 135
1 cr.
BTEC 150
5 cr.
BTEC 170
3 cr.
BUS& 101
5 cr.
or ECON 110
5 cr.
or MGMT 100
5 cr.
BUS 110
3 cr.
BUS 251
3 cr.
CMST&210
5 cr.
HDEV 117
3 cr.
HDEV 186
1 cr.
Total Required Credits: 29
To learn more about this program's employment outlook, approximate cost and potential careers, please visit the Gainful Employment Program Information page.
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should be able to do by the end of a certificate or degree at Clark College.
- Understand and analyze the needs of internal and external customers of for-profit and nonprofit organizations.
- Collaborate in the establishment of rules, procedures and processes to create a positive work environment and to prevent and/or resolve operational issues.
Marketing (AAS)
Marketing provides the critical link between the producers of goods and services and the consumers of those products. Marketing professionals research, design, price, promote, and distribute goods and services that meet the needs of target consumer groups. With the foundation that this program provides, the student will be prepared for an entry-level career in the varied and interesting manufacturing, distribution, and retail fields.
General Education Requirements
Communication Skills (6 credits required)
CMST&220
5 cr.
Health & Physical Education (3 credits required)
Computational Skills (3 credits required)
MATHB065
5 cr.
Human Relations (3 credits required)
Humanities (3 credits required)
Social Sciences (3 credits required)
ECON 101
3 cr.
or ECON&202
5 cr.
Natural Sciences (3 credits required)
Major Area Requirements
BUS 028
3 cr.
BUS 029
3 cr.
BUS& 101
5 cr.
or MGMT 100
5 cr.
BUS 117
3 cr.
or BUS 217
5 cr.
BUS& 201
5 cr.
BUS 251
3 cr.
BUS 260
5 cr.
Additional Major Area Electives
Select sufficient credits from the following areas to reach the degree total of 90 credits:
- Business Administration (BUS)
- Economics (ECON)
- Supervisory Management (MGMT)
- Microcomputer Applications (BTEC - 6 credit maximum)
Total Required Credits: 90
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should be able to do by the end of a certificate or degree at Clark College.
- Successfully manage a buyer-seller relationship to include service follow-up, using professional selling techniques.
- Analyze a target market and develop product, pricing, promotion, and distribution strategies to meet customers' needs at a profit.
- Create an effective business ad to meet the needs of specific target market(s).
- Use micro- and macroeconomics concepts to analyze domestic and global business situations.
- Accurately prepare, interpret, and analyze financial statements using manual and computerized systems for service and manufacturing businesses.
- Accurately maintain payroll register as required under federal and state laws.
General Education Outcomes
- Communications: Communicate with various audiences using a variety of methods as appropriate for a career and technical education program.
- Human Relations: Demonstrate interpersonal/human relations skills as appropriate for a career and technical education program.
- Computational Skills: Solve quantitative problems and interpret the solutions as appropriate for a career and technical education program.
- Health and PE: Demonstrate progress toward healthier behaviors as appropriate for a career and technical education program.
- Humanities: Analyze, interpret, and evaluate works and ideas in the Humanities within appropriate global and historical contexts as appropriate for a career and technical education program.
- Social Science: Evaluate, analyze, and explain events, behaviors, and institutions using perspectives and methods in the Social Sciences as appropriate for a career and technical education program.
- Science: Apply fundamental principles and relationships from the Natural Sciences to solve problems as appropriate for a career and technical education program.
Merchandising Management (AAS)
Broadly speaking, merchandising refers to the transfer of products from producers to consumers. With the problems of distribution and merchandising becoming more complex, there is a need for men and women who possess the training necessary for leadership in this marketing/purchasing field. The recommended program is designed to give students the necessary background to advance to positions of managerial responsibility in the field of merchandising.
General Education Requirements
Communication Skills (6 credits required)
Health & Physical Education (3 credits required)
Computational Skills (3 credits required)
MATHB065
5 cr.
Human Relations (3 credits required)
Humanities (3 credits required)
Social Sciences (3 credits required)
ECON 101
3 cr.
or ECON&201
5 cr.
Natural Sciences (3 credits required)
Major Area Requirements
BUS 028
3 cr.
BUS 029
3 cr.
BTEC 150
5 cr.
BUS& 101
5 cr.
or MGMT 100
5 cr.
BUS 115
3 cr.
BUS 116
3 cr.
BUS 117
3 cr.
or BUS 217
5 cr.
BUS 199
1-5 cr.
BUS& 201
5 cr.
BUS 251
3 cr.
BUS 260
5 cr.
BTEC 135
1 cr.
Additional Major Area Electives
Select sufficient credits from the following areas to reach the degree total of 90 credits:
- Business Administration (BUS)
- Economics (ECON)
- Supervisory Management (MGMT)
- Microcomputer Applications (BTEC - 6 credit maximum)
Total Required Credits: 90
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should be able to do by the end of a certificate or degree at Clark College.
- Apply merchandising management principles and procedures to the preparation of buying, pricing, inventory, and promotional plans.
- Analyze consumer/business trends influenced by internal and external factors in order to make short-term and long-term buying decisions.
- Use micro- and macroeconomics concepts to analyze domestic and global business situations.
- Accurately prepare, interpret, and analyze financial statements, using manual and computerized systems for service and merchandising businesses.
- Accurately prepare purchasing documents for use with vendors.
- Communicate effectively using verbal, non-verbal and written language with clarity, coherence and purpose.
General Education Outcomes
- Communications: Communicate with various audiences using a variety of methods as appropriate for a career and technical education program.
- Human Relations: Demonstrate interpersonal/human relations skills as appropriate for a career and technical education program.
- Computational Skills: Solve quantitative problems and interpret the solutions as appropriate for a career and technical education program.
- Health and PE: Demonstrate progress toward healthier behaviors as appropriate for a career and technical education program.
- Humanities: Analyze, interpret, and evaluate works and ideas in the Humanities within appropriate global and historical contexts as appropriate for a career and technical education program.
- Social Science: Evaluate, analyze, and explain events, behaviors, and institutions using perspectives and methods in the Social Sciences as appropriate for a career and technical education program.
- Science: Apply fundamental principles and relationships from the Natural Sciences to solve problems as appropriate for a career and technical education program.
Professional Sales (CP)
The success of most organizations in our economy depends on the ability of sales professionals to sell their products or ideas. Career opportunities are available for qualified applications as manufacturers' representatives, brokers, and industrial and retail salespersons. Successful sales experience can be financially rewarding and can lead to managerial positions.
General Education Requirements
Communication Skills (3 credits required)
Computational Skills (3 credits required)
MATHB065
5 cr.
Human Relations (3 credits required)
Note: CMST& 230 satisfies the Human Relations requirement if taken as part of the Major Area Requirements.
Major Area Requirements
BTEC 101
1-3 cr.
or BTEC 190
1-3 cr.
BTEC 150
5 cr.
BUS 028
3 cr.
BUS 029
3 cr.
BUS& 101
5 cr.
or BUS 115
3 cr.
or MGMT 100
5 cr.
BUS 116
3 cr.
BUS 117
3 cr.
or BUS 217
5 cr.
BUS 251
3 cr.
BUS 260
5 cr.
CMST&220
5 cr.
or CMST&230
5 cr.
ECON 101
3 cr.
Total Required Credits: 45-54
* Register for BTEC 100.
To learn more about this program's employment outlook, approximate cost and potential careers, please visit the Gainful Employment Program Information page.
To learn more about this program's employment outlook, approximate cost and potential careers, please visit the Gainful Employment Program Information page.
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should be able to do by the end of a certificate or degree at Clark College.
- Successfully manage a buyer-seller relationship to include service follow-up, using professional communication and selling techniques.
- Analyze a target market and develop product, pricing, promotion, and distribution strategies to meet customers' needs at a profit.
- Create an effective business ad to meet the needs of specific target market(s).
- Accurately prepare financial statements using manual and computerized systems for service and manufacturing businesses.
General Education Outcomes
- Communications: Communicate with various audiences using a variety of methods as appropriate for a career and technical education program.
- Human Relations: Demonstrate interpersonal/human relations skills as appropriate for a career and technical education program.
- Computational Skills: Solve quantitative problems and interpret the solutions as appropriate for a career and technical education program.